Toxic Assets
Other than a macabre sense of gallows humor, what would possibly cause the taxpayers of the United States to be eager about owning something so named? A better title might lead to a higher level of excitement about ownership.
For example, is there any doubt that more headcheese would be consumed were it instead called Cranialetti?
Its all about marketing.
(Editor’s Note: Mention of the word “headcheese” has been deemed by management to create a hostile workplace environment. Yet another letter of reprimand has been placed in the capacious HR folder of the chief correspondent.)
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What’s toxic to you is like sweet perfume to others.
Comment by Henry Paulson — 3.28.2009 @ 7:24 am